Build Products
That Matter
I help tech companies supercharge their product teams, identify market opportunities, and build products that matter.
Product Leader, Tech Tinkerer, 0-1 Startup CPO
I know from experience how easy it is for founders and product teams to get swept away by their creative vision start building all the things — they forget to build the one thing that matters.
I help product teams and startup founders:
Stop excessive burn rate
Understand their realm of genius and build towards that
Stay laser focused on their “Why”
Define the problems they’re actively trying to solve
Leveraging the latest advancements in technology
Understanding customer and product distribution channels
Focused, strategic guidance
I help founders and executives work through company pivots and 0-1 initiatives by:
Setting a clear focus
Simplifying product offerings
Formulating the “Why”
Identifying market opportunities
Prioritizing roadmaps & optimizing internal processes
Opportunity Identification & Execution
I identify and execute on opportunities that will drive growth and increase profitability. From operational inefficiencies to executive team management and product offerings, I’ll work alongside your teams to help execute and physically move the needle on set opportunities for scaleable growth.
— I offer Fractional CPO and Product Advisory services to tech-based startups and pivoting companies —
My goal is to apply the knowledge I’ve gained from nearly two decades of building alongside Tech Founders — like Tony Hsieh & Scott Purcell — and help you avoid some of the classic and costly mistakes most startups run into. From the early days of e-commerce to building out a neobank from scratch to building FinTech infrastructure and SaaS products for Trust & Securities Web3 and Payment platform I’m here to help you ask the hard questions, become obsessed with the problem, find product-market fit, decrease burn rate, increase efficiency, employee retention & productivity — and most importantly, create companies and solutions that matter.
Together We’ll Cover…
Executing on your big product visions
"Vision without execution is hallucination." — Thomas Edison
Together, we’ll put together a targeted and clear direction and strategy for your product/company or new business pivot, and will formulate product offerings and distribution methods specifically catered to meet the needs of your target market. In the end, you’ll have a unique and clear value proposition, and an executable build plan and go-to-market strategy.
Articulating your ”why” and product fit
Clearly articulating the “why” behind your product or company, and building to solve the problems your target audience is experiencing will get you flying over the hurdles that are keeping you stuck in the build and pivot cycle, and will have your product stand out from all the rest. Together we’ll work through a series of positioning workshops that have been proven to provide predictable and repeatable results across a wide variety of fields and industries.
Feature & Roadmap Prioritization
A clear focus and roadmap strategy, will not only help you foster an internal culture of production and creativity but will ultimately help keep your product build cycles lean and mean. Together, I’ll help your teams narrow their focus, prioritize your product roadmaps and user journeys, and get you ahead of the curve.
Organization Overhaul Guidance
This one’s for businesses seeking to optimize their operations and achieve long-term success. Together, alongside key stakeholders, I’ll help analyze your current systems and identify areas for overall improvement. From revamping organizational structure, processes, and systems, to improving company culture, product vision, leadership, and overall efficiency, productivity, and profitability.
A Few of the Companies I’ve Served




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